The very first interaction consumers have with your brick-and-mortar company likely takes place in the parking lot. The degree to which you maintain this seemingly unimportant space may give patrons clues as to how you run your business in general. Consider four tips that may help your lot make the best possible first impression.
- Promptly Address Cracks in Asphalt
Bumpy, cracked pavement is not only unsightly, but it can make your patrons’ ride rough and uncomfortable. Be sure to hire the services of an asphalt sealer South Bend IN as soon as you notice any cracks to prevent the issue from growing worse.
- Ensure Water Drains Properly
Because sitting water can be harmful to asphalt, especially when it freezes, it’s critical that water drains off of your lot efficiently and effectively. If you notice large puddles remain in your lot after a big rain, your drainage system may need to be adjusted.
- Regularly Clean the Area
If the parking lot outside your shop is exceptionally messy, visitors may wonder whether the inside of your store is the same way. This can be especially problematic if you are in the foodservice industry. To avoid this issue, be sure to add sweeping to your weekly schedule.
- Spruce Up Your Landscaping
Overgrown landscaping can also have a negative impact on customers and could even make it difficult to reach your front door. While you likely don’t need to invest in a complex landscape design, be sure to water and trim vegetation. Edging is also a good idea so that mulch and decorative rock don’t end up on the sidewalk.
As a small business owner, you may feel bogged down with the many things you need to do each day to keep your company running and your customers satisfied. While it may be tempting to put your parking lot on the back burner, a few simple changes to your routine could be all it takes to wow your patrons before they even walk through the door.